When you think of a brand the first thing that probably comes to mind is a brand on livestock. Branding of a product should be viewed as the same thing. When you have a successful brand, it sets your product apart from your competition.
You want your brand to be able to expand your customer base and increase your market share. The larger your customer base and market share the more powerful your brand will become.
✅ Grab the attention of your stakeholders.
✅ Strengthen your position in the marketplace.
✅ And much, much more!